Winning At Losing Sleep

A letter from our Founder

As parents, we’re living our best sleepless lives, low on patience and cash, but high on purchasing power, hope, humility, grit and (evidenced by our social channels) humor.

Our children get to see us being resilient. Perspectives and priorities have changed and parents are making major cultural shifts happen. A lot of things need un-normalizing, like the effect inflation is having on the cost of raising a child. At Rebelstork, innovation is propelled by the current economic climate wherein people are embracing new ways to feel good about saving money.

Our Parenting Lighter™ mission stands strong. Together with our brand and retailer partners we divert overstocked, returned and quality used supply out of landfills and into the hands of consumers across North America at a fraction of the retail price.  Our mantra has become a full-fledged movement offering transparency, authenticity and support. 

Rebelstork is committed to providing premium value for all parents and we are equipping moms and dads with all they need to win at whatever comes next.

In This Year's Report

Our 2024 Report dives into forces steering market trends, the evolving landscape of parenting, and the revolution in recommerce.

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