Our mission

Born To Make Parenting Lighter™

At Rebelstork, we believe in a sustainable future and a circular economy

— as well as the power of Parenting Lighter.™ With these 3 keystones in mind, we’ve created a game-changing way to reduce the environmental and financial impact of raising a child. When you #RebelStorkIt, you make the most of your time parenting by harnessing less.

Rebelstork is the first tech-driven North American Baby Gear Marketplace

created for a new generation of socially and fiscally responsible parents. Powered by AI appraisal technology REV™, we are a go-to destination for reselling premium baby gear, some of which has never been used and would ultimately end up in landfills.

Our re-commerce model proudly provides families safe, vetted access to prestige baby brands, for a fraction of the retail price, while minimizing the BIG carbon footprint of itty bitty feet.

$2.6B+
The resale
baby gear market
in North America

(BIS World Industry Report)

48% of
Americans purchased
items from a resale
marketplace last year

(OfferUp)

44% of 900
shoppers between
the ages of 14-34 think of resale value when they purchase

(Survey, The Intelligence
Group’s Casandra Report)

Our Marketplace

Reduce, Reuse, Resell, REBEL

Kids go through a lot of stuff.

And while parents may be inclined to toss or store outgrown strollers and cribs, we provide a more responsible — and much easier — way to clear the clutter and afford a fast-growing family.

And one other point, Rebelstork gives you your time back so you don’t have to think about one more thing, like where to sell your gear. Our service is for busy parents who want more control over their time and more time with their familes.

Sell With Us

Vetted Inventory

Our premium selection is a mix of overstock, open-box and resold baby gear, most of which has never been used or even removed from its box due to rising return rates from online sales. Rebelstork specialists rate every item for quality and condition before listing, with 1000s of brand new arrivals listed daily.

Shop With Us

Shop top quality baby gear and sell it back to us, declutter and recirculate on repeat.

Get the value of your gear by using REV™, complete the details and schedule a pick up. It’s virtually effortless.

Shop With Us

Our Tech – REV™

Powering A REV™-olution™

Meet REV™

A Next-Gen
AI Pricing Algorithm
Technology

REV™ is Rebelstork’s proprietary AI pricing algorithm technology, created to get you the best price for outgrown baby gear, while making it easy and safe to sell to another family without the haggle or hassle. Custom prices for merchandise are based on up-to-the-minute market data and demand, as well as finite facts like item condition and age, providing buyer and seller with full pricing transparency.

If you buy something New, REV™ will tell you what the value of that gear will be when you decide you want to sell it. If you are ready to sell, REV™ will tell you what the value of your used gear is, so you get the right price for it. REV™ is every parents new must-have and must-know about pricing technology when it comes to shopping and selling baby gear.

Try REV™

REV™ provides an instant and accurate resale offer for top quality baby goods based on 3 criteria:

Search Recognition

of more than 10,000 baby gear
models in our database at once.

Demand Tracking

of real-time data that generates
demand metrics by brand, model
and current market data.

Price Intelligence

that measures market value updates
tracked in real time, taking the
guesswork out of what to sell or pay.

It all started when CEO and founder Emily Hosie discovered selling a swing was an unnecessary struggle.

Fueled by her entrepreneurial spirit and 18 years of working in the corporate retail world, Rebelstork was created from Emily’s desire to do better and make Parenting Lighter.™ Our tech first community marketplace connects parents who want to buy and sell baby gear without unnecessary stress. By identifying items with the highest resale value, we help parents put money back in their pockets.

Baby Products Create The Most Waste

Impact Is Everything

Rebelstork proudly balances purpose and profit, making each business decision with our planet top of mind and minimizing the burden on the next generation. Our environmental advocacy has earned us BCorporation status, the highest standard for socially responsible business.

#FlockGives Feels Good

Everyday we make a measurable impact through our #FlockGives initiatives and partnerships with Mamas for Mamas and The New Mom Project, supplying baby gear essentials to mothers in need.

The Reluvable Collective

The Reluvable Collective is a powerful way for us to team with brands who share our mission, and together, become a powerful force for good. These prestige partners are also sustainability-minded and committed to making a difference for future generations through the creation of quality products and the encouragement of their reuse.

We are always seeking partners to join us on our mission to extend the lives of baby gear. If you have a commitment to making quality, long-lasting products and would love to support their reuse, please contact us to learn more about The Reluvable Collective.

Learn More

Educate

Empowering Through Education

Parenting Just Got More Transparent

Meet the Rebelstork Resale Report, delivering unprecedented value, quality and transparency. Each year we publish an extensive recap of trends and resale happenings, leading the charge for the baby gear industry. Get educated, feel confident about smarter purchases and be proud to help us make a real difference in the world.

Rebby Resale Report

Today's Parents Expect More

Seek total transparency, including certifications and annual reports

Seek brands that resonate with their own values, beliefs and lifestyle

Value practical luxuries, high quality products and services, evolved tech and high safety standards

Want sustainable alternatives but unwilling to sacrifice style and quality

Price-conscious yet willing to spend on companies with the right products and value

Crave community and authentic connection